What To Look For In A Digital Marketing Agency (Pt. II)
Here are some more tips for finding the right digital marketing agency.
Clear Communication
As with any business relationship, clear and consistent communication is incredibly important to the success of a campaign.
If your agency isn’t letting you know how a campaign is going or are generally avoiding contact with you, you have to ask yourself why.
A lack of good communication will complicate things and keep you in the dark, when you should be up-to-date on the campaigns being run for your business.
Dwindling Client Count
When considering an agency, try to find out their history with other clients, both former and present.
It should be no problem for an agency to give you a list of references for you to contact.
If they have a history of rapidly losing clients, there is probably a good reason for it. And if they aren’t willing to give you references, you should definitely search elsewhere.
Grand Promises
You will want to watch out for the agencies who make grandiose promises that sound a little too good to be true. In most cases, they are too good to be true.
The best agencies are well aware of their capabilities, and they don’t feel the need to exaggerate their abilities.
Instead they recognize their strengths and apply those strengths in their clients’ campaigns. And if the agency is promising fast, over-the-top results, there’s something wrong there.
It takes time to build a strong online reputation with good SEO practices. Unfortunately, there is no fast-tracking the process.
Lack of a Portfolio
In addition to a list of client references, any agency worth its salt will gladly show you the work they have done in the past.
Showcasing a portfolio, whether it contains websites, video content, or display ads, is a great opportunity for an agency to show off their best stuff.
If they are hesitant to show you past projects, it’s not a good sign, and you should probably take your business to another agency.
No Industry-Specific Experience
It just isn’t realistic to use the same digital marketing strategies for businesses within different industries.
If you own a roofing business, you don’t want to go to the agency that has ample experience running campaigns for doctor’s offices and dentistry practices, but has never done marketing for roofers.
When you get a list of client references from your prospective agency, be sure to consider what industry those clients belong to.
Poorly Designed Website
If the agency you are considering is promising you a beautiful website with strong traffic and a great online presence, check out their website!
If the agency isn’t invested in their own digital marketing, why should you trust that they will be invested in yours? This also goes for other aspects of digital marketing.
Do they have social media accounts that they keep updated? Can you find their business listed on the Google results page, along with online reviews?
A digital marketing agency should be marketing themselves in addition to their clients.
The Aletheia Difference
In the last blog, I talked about how one of the things we take pride in at Aletheia Digital is our tendency to make it work for the client.
This is a huge part of our values as a company, but is only one part in the grand scheme of how we operate.
Another factor that plays into our company values is customer service . This goes beyond s imply making it work for the client.
At the end of the day, digital marketing agencies are providing customer service. And if you meet with an agency to see if they are a good fit, you should keep that in mind.
You, after all, would be their customer. And you would expect nothing less than great service if you were a customer at, say, a restaurant.
At Aletheia, we don’t view our clients as just another source of revenue. We would want the best possible service if we were in their shoes, so that’s what we strive for.
Top-notch customer service means many different things. It means being honest and straightforward with our clients. It also means maintaining strong communication with them.
Whenever issues do arise, we know how important it is to keep clients up-to-date with how we are working to solve those issues.
Another major part of good customer service is listening to clients. We care about what our clients have to say, and fulfilling their digital marketing needs is only possible if we are actively listening to them.
These may seem like characteristics that any digital marketing agency should possess, but we are confident that we outshine other agencies when it comes to making clients happy.
Don’t just take our word for it though, hear what one of our longtime clients has to say about our services!
And keep an eye out for next week’s blog, where I will go even further into what you should be looking for in a digital marketing agency!
