SEM / PAID ADVERTISING

turn clicks into customers

Search Engine Marketing (SEM) is a form of internet marketing that promotes a website by increasing brand visibility in the Search Engine Results Page (SERP). In short, this ensures that your company is at the top of the list when people search for “services near me”. By utilizing this method, you can showcase your business first to those who are looking for exactly what you are offering, increasing your chances of converting these leads into loyal customers for the long-haul.

Search Engine Marketing is commonly referred to as paid advertising, pay-per-click, or paid search advertising. This is because your company only pays for these ads when someone clicks on it. This way, your marketing dollars are only spent advertising your brand to people that are looking for the services you offer rather than to those who may not be looking to buy.

Where Are Search Ads Shown?

Search ads will appear above and below organic search engine results on Google. On Bing and Yahoo, search ads may also appear to the right of the organic search results. This gives you more visibility to those who need your services while increasing your top-of-mind awareness. The more real estate you take up on the search engine results page, the higher chances you have of reaching the audience you want to reach and converting them into lifelong customers.

To get the most out of search ads and maintain visibility where it matters most, Aletheia Digital deploys thoroughly tested strategies with proven results when it comes to delivering your ads on all devices: desktop computers, tablets, and mobile devices.