What To Look For In A Digital Marketing Agency
Looking to hire a digital marketing agency? Here's what you should keep an eye out for.
- Time Constraints: Running online marketing campaigns takes a lot of time. Most business owners have pretty full schedules that wouldn't allow for much free time to worry about coming up with keywords for a PPC campaign. They could be focusing on improving their business in other ways.
- Misuse of Ad Spend: When you let professionals take the reins, they are more likely to steer your business's marketing in the right direction. It may cost less to do your own digital marketing in the short run, but you run the risk of improperly allocating your budget.
- Changing Marketing Practices: This might be the best reason to hire a digital marketing agency instead of doing it all yourself. With new trends and practices constantly coming about in the digital marketing world, it can be hard to keep up. If you aren't educating yourself of these changes on a regular basis, you might be wasting your ad spend (see bullet #2) and your time (see bullet #1).
- Proven Strategies: Digital marketing agencies have the advantage of knowing which strategies are worth pursuing and which should be avoided. This means you aren't going in blind, and you will see results more quickly than if you were to jump into digital marketing on your own.
Finding The Right Agency
Before you can ultimately decide which agency you want to hire, you need to ask yourself what your goals are.
What kind of results are you hoping to see? Setting clear and measurable goals will not only help you in the long run, but it will help the agencies determine right off the bat if they are a good fit for you.
Many agencies specialize in specific areas of digital marketing, such as video marketing or social media. If the agency knows what kind of goals you have set, they will know whether or not they have the right tools and knowledge to help you reach your goals.
For example, your business may have a great website that just isn't getting enough visitors. You might then make it your marketing goal to increase traffic to your site by 45% over the next three months. Keeping these goals in mind when searching for the right agency is integral.
It's also important to check the track record of the agencies you are considering. Some digital marketing agencies have more experience than other agencies when it comes to advertising for certain industries. Has the prospective agency done marketing for landscaping companies before? What about roofing companies? It makes a difference.
The Aletheia Difference
Aletheia Digital is a full-service digital marketing agency. That means we run well-rounded campaigns that fully involve numerous aspects of digital marketing. This way, we can improve our clients' overall online presence, resulting in boosts in awareness and revenue.
A core tenet of our business is that we believe in making it work for our clients . While unforeseen issues can arise, we don't believe these issues should prevent us from carrying out the clients' visions.
This "make it work" attitude is one of the reasons Aletheia Digital is so successful throughout the fulfillment process. Our team knows the value of strong client relationships, and a big part of maintaining those relationships is keeping constant communication going with our clients.
We believe that solid communication should begin with the initial consultation with your prospective agency. When you meet to discuss your needs, the agency should be clear about what they are and are not capable of.
It's okay for an agency to specialize in certain areas of digital marketing. It's not okay if they make promises to their clients that they know cannot be kept. Aletheia Digital recognizes this, and strives to provide the best services possible, while managing the expectations of our clients and prospective clients.
Finding the right digital marketing agency can be as easy or difficult as you want it to be. If you want to get the best results, you should put some effort into the search for the right fit.
Do your research and take your time. Some agencies won't be good candidates because the agency itself differs from your business in terms of core values, has an industry-specific work history, or because you simply can't see yourself working with the people at the agency.
It's better to recognize these differences before signing any contracts.
There's a lot to cover when it comes to finding the right agency for your business, so stay tuned for more helpful tips in our next blog!
