AUDIO MARKETING

speak directly to your audience

Have you ever heard an ad on the radio? A brief interruption on Spotify? A podcast host talking about a certain brand or product? Chances are, the answer to at least one of these questions is “yes.” Whether you have realized it or not, you have more than likely been exposed to audio marketing in a variety of different capacities and in multiple different locations. With that being said, what exactly is audio marketing and how can it benefit your home service company?

Audio Marketing is a personalized approach to marketing that can literally speak directly to your audience.

Aletheia offers Audio Marketing on a ton of different outlets to get you noticed. We can also accompany your audio ad with a clickable link for an even better chance of conversion. These ads can be pre-recorded or read aloud by the podcast or radio host, utilizing a voice the listener already listens to and trusts. The best thing about audio ads? Your listeners can be introduced to your brand on the go! Whether they are out on a run, working at the office, or traveling to a new place, you have a way of speaking to them anytime they put their headphones in.

Audio Marketing is unique in that the ads cannot be skipped or listened to at the same time as other audio, which provides a certain level of engagement that other advertising cannot do.

Audio puts the listener’s attention on your ad and nothing else, so they have to hear what you are advertising.

This provides a deeper engagement with customers at an extremely cost-effective price! These ads can also be implemented in multiple different locations, such as podcasts, music and news streams, and radio. With this type of advertising, you will be able to meet your audience where they are while promoting your home service business.

How can you use audio marketing?

Here are some of our favorite ways:

• Branding and awareness
• Lead-generation
• Selling products and services
• Increase voice SEO keywords and rankings

No matter what your goal is for audio marketing, we can provide a strategy to help you achieve it. We will do a deep analysis of your target audience to find out where they most likely are listening from. Are they listening to podcasts? Do they listen to the radio? Do they use technology like Alexa? With this information, we can create an advertisement that draws their attention and keeps them engaged longer.

Fast Facts:

When do people listen? Desktop computers, mobile devices, vehicles, smart speakers, and other connected devices.

Where do people listen? Pandora, IHeartRadio, Spotify, Apple Music, Targetspot, Tunein, Triton, Megaphone, Gimlet, Midroll, PodcastOne, Wondery, Entravision, and Stitcher

• 81% of listeners have taken action after hearing audio ads during a podcast (Voices)

• Approximately 176 million people listen to online audio on a weekly basis, increasing by 60% since 2020 (WriteCream)

• By 2025, digital audio will reach almost as many listeners in the U.S. as traditional radio advertising (Ana)