What Can Live Chat Do for Your Business?
Aletheia Digital Fulfillment • April 30, 2021
Could your website be generating more leads? Let's talk about that.
The Basics
So your business finally has an awesome website that looks clean and performs smoothly. While this is definitely a step toward stronger lead generation, you need a way to convert those leads into clients…and we have the perfect way to do that: live chat.
Before we dive into what exactly live chat is, let’s think about why your business has a website in the first place. What is the point of a website? If the site is performing properly, it should be persuading users that your business is the one they should go to for whatever need they have, be it landscaping, roofing, etc.
In other words, it should be catching leads. This is one of the primary functions of a website. And if it’s not catching leads, or catching enough
leads, it doesn’t necessarily mean you have a bad website. It could just mean you need to do a better job of engaging users on the site.
With live chat, users on your site will be able to connect to a live agent with one click at any time of day. This agent will be trained in your specific industry and will have a script that can be customized to your liking, meaning they can confidently answer questions your potential clients may have.
When users visit your site, the chat widget will light up and grab their attention, instantly engaging them and letting them know a real, live human is available if they have any questions. If the user decides they want to speak directly with a representative from your company, the agents can connect them directly to you or your employee with the Call Connect feature.
There are a number of different live chat services you could use to improve engagement on your website. We want to ensure that you are catching as many leads as possible when you use our live chat software, called Aletheia Chat, so we include both a Text-to-Chat feature and a Spanish Translation feature. Text-to-Chat is handy for mobile users or those leads who can't talk over the phone at the moment. This feature simply allows the entire Aletheia Chat process to play out over SMS texting.
We can even integrate our Aletheia Chat with Facebook Messenger, providing another channel through which users can communicate with agents. The idea is to cater the experience to the user as much as possible so that they consistently have positive interactions with our agents. And when a user leaves your website after having a positive experience, they will be more inclined to return and/or purchase your services.
Why Use Live Chat?
You might be thinking there's no way you would want a person outside of your company messaging potential clients on your website. That sentiment is understandable, and that's why with our chat service we ensure the agents who talk to visitors on your site are trained and following a custom script that will cater to the needs of your leads and clients. We also record every agent/user interaction and can provide you with transcripts of their chats.
When live chat agents have positive interactions with users and the user becomes a lead, the agent will send that new lead your way via email, text message, and/or directly through Call Connect. You don't want to miss any leads, especially in the home service industry, where people need your services as soon as possible in many situations.
You can't be there to convince every potential client that they should be using your services, and that's what makes live chat so useful! It's there to help you catch leads so you can focus on running your business and providing great services to your clients. And when it catches those leads, it delivers them directly to you.
When you and your employees go home for the night, or weekend, live chat agents will still be there to take users' questions and concerns. You can catch leads at any time of any day.
You might be thinking there's no way you would want a person outside of your company messaging potential clients on your website. That sentiment is understandable, and that's why with our chat service we ensure the agents who talk to visitors on your site are trained and following a custom script that will cater to the needs of your leads and clients. We also record every agent/user interaction and can provide you with transcripts of their chats.
When live chat agents have positive interactions with users and the user becomes a lead, the agent will send that new lead your way via email, text message, and/or directly through Call Connect. You don't want to miss any leads, especially in the home service industry, where people need your services as soon as possible in many situations.
You can't be there to convince every potential client that they should be using your services, and that's what makes live chat so useful! It's there to help you catch leads so you can focus on running your business and providing great services to your clients. And when it catches those leads, it delivers them directly to you.
When you and your employees go home for the night, or weekend, live chat agents will still be there to take users' questions and concerns. You can catch leads at any time of any day.
The Whole Picture
There are a lot of moving parts involved in digital marketing. Having a website is part of the equation, but it's really only the beginning. If you want to get the best ROI from your website, you need to incorporate other aspects of marketing. It's not enough for people to just visit your website. That website needs to give users a reason to stay, and better yet, it needs to give them a reason to pay for your services.
Live chat is simply another one of those moving parts. But the best thing about it is that it's always moving, even when you're at home, on vacation, or just too busy to handle generating new leads. The difference between a one-time website visitor and a long-term client might be as simple as the accessibility to a person who can answer any questions they have.
If you've built your business's website (or had it developed by somebody else) and you still aren't satisfied with the number of leads it's generating, it may be time to add another factor to the equation. Get ahead of your competitors by taking advantage of the most effective and up-to-date digital marketing strategies. It pays to be ahead of the curve, especially in the home services industry.
Reach out to us for all your live chat needs, and stay tuned for more digital marketing inside scoops. And as always, thanks for reading!
There are a lot of moving parts involved in digital marketing. Having a website is part of the equation, but it's really only the beginning. If you want to get the best ROI from your website, you need to incorporate other aspects of marketing. It's not enough for people to just visit your website. That website needs to give users a reason to stay, and better yet, it needs to give them a reason to pay for your services.
Live chat is simply another one of those moving parts. But the best thing about it is that it's always moving, even when you're at home, on vacation, or just too busy to handle generating new leads. The difference between a one-time website visitor and a long-term client might be as simple as the accessibility to a person who can answer any questions they have.
If you've built your business's website (or had it developed by somebody else) and you still aren't satisfied with the number of leads it's generating, it may be time to add another factor to the equation. Get ahead of your competitors by taking advantage of the most effective and up-to-date digital marketing strategies. It pays to be ahead of the curve, especially in the home services industry.
Reach out to us for all your live chat needs, and stay tuned for more digital marketing inside scoops. And as always, thanks for reading!
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